Sweet Loren’s
How can we accelerate market breakthrough for a rapidly scaling, better-for-you baked goods brand?
Problem
Sweet Loren’s was growing fast but still seen as a “healthy alternative,” not a craveable cookie brand. They needed to prove that better-for-you could be just as indulgent.
Insight
Health-minded consumers don’t want to give up joy. They want to feel good and love what they eat.
Solution
“You’ll Swear by Them.” We built a campaign around the moment of disbelief when clean ingredients taste shockingly good. The idea helped transform Sweet Loren’s from a responsible choice into a brand people crave, not just choose.
