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Hello and welcome aboard. Cutwater is an independent, bi-coastal, full service, creative/media/digital advertising agency. But our clients don’t hire us for ads. They hire us for growth. And that is exactly how we like our work to be evaluated.

Our superpower is in reinventing legacy brands and building new ones. Our passion lies in finding a brand's truth and purpose and articulating it in a simple and distinctive fashion. We are craftspeople at heart. We believe there’s an economy to big ideas. And we try to approach every client partnership with a healthy sense of naivete.

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Chuck McBride
CCO & Founder

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Christian Hughes
Principal & President


 

What we can do for you


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Strategy

  • Business Analysis & Growth Hypothesis

  • Quantitative Distinctiveness Study

  • Audience Analysis & Insights

  • Brand Positioning

  • Creative & Campaign Strategy

  • Communications Architecture

  • Social Content Strategy

  • Market Research

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Creative

  • Branded Content

  • Campaign Development

  • TV/Video

  • Interactive

  • Social & Influencer Marketing

  • Brand Identity & Naming

  • Packaging

  • Retail

  • Experience Design

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Media

  • Media Planning & Buying

  • Programmatic Performance Media / ROI

  • SEO & SEM

  • Analytics & Data Visualization

  • Budget Analysis & Recommendations

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Production

  • Integrated Production

  • Content Development

  • Film

  • Interactive

  • Digital

  • Experiential & Live Event

  • Studio

  • Post Production

  • Social Impact Program Design

  • Public Art

 

Brands we’ve partnered with


 
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