San Francisco Bay Coffee
How can a Bay Area coffee brand on a mission for good stand out in a category dominated by industry giants?
Problem
The coffee industry contributes significantly to environmental waste, with 80 million plastic coffee pods ending up in landfills every day—enough to circle the Earth in a week. Consumers are increasingly aware of their environmental impact but feel overwhelmed and unsure how small, individual actions can make a tangible difference.
Insight
Achieving Greatness Starts With A Small Step. In a world dominated by Goliaths of the coffee industry, sustainability can seem like an unattainable goal. However, progress doesn’t require monumental efforts; it starts with small, consistent choices. Coffee lovers, who begin their day with rituals, are primed to make impactful decisions before they even leave their homes.
Solution
One Small Sip for a Better Tomorrow. We highlighted the brand’s certified commercially compostable OneCUP™ coffee pods through vibrant, playful animated films. These visuals illustrate how switching to eco-friendly pods can help combat plastic waste—all while enjoying great-tasting coffee.
Relevancy
San Francisco Bay Coffee is a challenger brand redefining sustainability in the coffee industry. By partnering with Cutwater, they created their first-ever brand awareness campaign, inspiring eco-conscious consumers to take one small but impactful step toward a better tomorrow—choosing coffee pods that blend taste with environmental responsibility. The campaign aligns with the growing demand for ethical practices and products in today’s market, making the brand an authentic and forward-thinking choice.
