San Francisco Bay Coffee
How can a Bay Area coffee brand on a mission for good stand out in a category dominated by industry giants?
Problem
The coffee industry faces dual challenges: environmental waste and ethical responsibility. Over 80 million plastic coffee pods end up in landfills daily, while countless coffee farmers struggle for fair compensation. Consumers are increasingly aware of both issues but often feel powerless, unsure how their everyday choices can create meaningful change.
Insight
Achieving Greatness Starts With A Small Step. In a world dominated by corporate giants, sustainability and fairness can feel out of reach. Yet progress begins with small, consistent actions and human connection. Coffee drinkers are uniquely positioned to drive impact. Every morning presents a chance not just to start the day, but to start change: choosing coffee that’s better for the planet and the people who grow it.
Solution
One Small Sip for a Better Tomorrow. We helped redefine responsible coffee by showcasing SFBC’s compostable OneCUP™ pods alongside their deep commitment to treating farmers like family. Through vibrant, story-driven creative, the campaigns demonstrate how choosing sustainable pods and supporting fair, direct trade can turn every cup into a simple, powerful act of doing good for the planet and the people behind it.
