LG Laundry
How can we generate demand for LG laundry appliances and keep the brand top-of-mind for our core consumer target?
Problem
Doing laundry is seen as a chore to most people, in large part because the appliances they have make the process slow, tedious, and overall — a dreaded task on their to-do list.
Insight
LG not only takes the chore out of laundry; they make it enjoyable. The company’s range of ventless heat pump dryers—offered in various sizes, finishes, and form factors—provides flexible installation options and enhanced energy savings, elevating laundry day to a more efficient and surprisingly enjoyable experience.
Solution
Love to Laundry. The campaign highlighted the unexpected joy that comes from doing laundry with LG appliances, turning something mundane into an activity people actually look forward to doing.
